Nonprofit Toolkit

Welcome to Spring2ACTion! This toolkit provides essential information you will need to make Spring2ACTion successful for your nonprofit. Here you will find marketing and communication templates, event logos, upcoming trainings and other resources to help you spread the word and raise more money on Wednesday, April 20, 2016.

Step 1 – Get Ready

Register your nonprofit for Spring2ACTion. Please submit once for your organization. Click here to register. For questions about registration, please contact Brandi Yee, brandi.yee@actforalexandria.org.

Download the Spring2ACTion Checklist & Timeline and Planning Guide for step-by-step instructions on how and when to complete Spring2ACTion tasks.

Not sure where to start? Watch this presentation of the Spring2ACTion 101 training (Coming soon!)


Step 2 – Training*

Spring2ACTion 101: Thursday, February 4, 2016 from 12:00 - 1:30 PM, Convergence, 1801 N. Quaker Lane, Studio Lab Theatre. This session is for those who are new to Spring2ACTion or who would like a refresher on Spring2ACTion basics. DOWNLOAD PRESENTATION

Ask the Experts: Tuesday, February 2, 2016 from 9:00-10:30AM, First Baptist Church of Alexandria, 2932 King Street, Third Floor Music Suite. Learn from some of the top Spring2ACTion winners from last year as they share their experiences and helpful tips for raising dollars and donors. There will be plenty of time for questions! DOWNLOAD PRESENTATION

Strategies for Partnering with Local Businesses & Growing Your Communications: Tuesday, March 1, 2016, 9:00-11:00AM, First Baptist Church of Alexandria, 2932 King Street, Third Floor Music Suite. Join us for a special, two hour Spring2ACTion workshop! The first half of the workshop will present strategies for working with local businesses, featuring a panel of business owners from Alexandria. The second half of the workshop will cover techniques for reaching a wider audience through your communications channels. DOWNLOAD PRESENTATION

Free Agent Fundraiser Happy Hour: Monday, March 7, 2016, 6:00-8:00PM, Del Ray Pizzeria, 2218 Mt Vernon Avenue, Upstairs Room. All Spring2ACTion free agent fundraisers, nonprofits and volunteers are invited to join us at this happy hour. Bring your questions and computer, and we’ll help you troubleshoot any technical problems or talk through your campaign. (We’ll bring the pizza). Missed the happy hour? Watch this tutorial on setting up your free agent fundraiser page.

Materials Pick Up and Lab: Wednesday, March 16, 2016, 8:30-10:00AM, Alexandria Economic Development Partnership (AEDP), 625 N. Washington Street, Suite 400. Pick up your Spring2ACTion promotional materials, including posters, flyers and yard signs. If you have any questions or need time to work on your campaign, feel free to bring your computer along for some Spring2ACTion “lab time.” REGISTER

Office Hours: Friday, April 1, April 8, April 15, by appointment, ACT for Alexandria, 1421 Prince Street, Suite 220. Make an appointment to meet one-on-one to discuss any final questions or to talk through your campaign. SCHEDULE YOUR APPOINTMENT

*Note: In the event of inclement weather, we will follow the Alexandria City Public Schools’ closing and cancellation policy.


Step 3 – Prepare for Success

Checklist & Timeline

Guide to Recruiting Free Agent Fundraisers

Register Your Free Agent Fundraiser

Starting March 20: Get a head start on donations through Secured Pledges or donations that can be made in advance of Spring2ACTion but count for your giving day totals. Find out more about how Secured Pledges work


Step 4 – Spread the Word

Sample Facebook and Twitter Posts

Social Media Tips

Sample Press Release

Spring2ACTion Logo

I gave on Spring2ACTion Badge

Spring2ACTion Value Statement

Twitter Header Photo

Facebook Cover Photo

Sample Social Media Calendar

Individual Board Development Plan

Spring2ACTion Postcard (English and Spanish) and Poster (English and Spanish)


Step 5 – Finish Strong

A successful day of giving depends on you-how you motivate your supporters, how you grow your donor base, and how you excite our community.

Celebrate with your donors-send a special thank you to everyone who participated in Spring2ACTion.

Say Please And Thank You - You know these are the “magic words.” Find techniques for making your fans feel even more appreciated.